Should I take on a lingerie franchise? How to start a lingerie franchise

In this material:

If you want a spectacular business with erotic notes, start selling lingerie from a well-known brand and you will definitely like it. A franchise from any brand is similar in terms of its terms and differs only in cost and royalty. We will consider what well-known brands of underwear offer their future partners.

What is required for a partnership?

A foreign brand company does not have any personal requirements, they are the same as other corporations that offer a franchise.

To summarize, we can say that a franchise from a lingerie brand is available to those who meet the following parameters.

Has a great desire to work in the same team with the franchisor and wants to sell underwear.
Can afford to pay the cost of the franchise and additional expenses. You must have good financial stability.
Oriented in the local market and the desires of buyers. You need to know what exactly your future customers prefer.
You should be able to negotiate the best location for your lingerie store.

How to become a companion?

If you are interested in a franchise from a well-known company for the production and sale of underwear, then you need to go through all the necessary steps, up to opening your own store.

Contact the firm of your choice and discuss the possibility of obtaining a franchise.
Walk around the city and look for a good place for your future lingerie boutique.
Conclude an agreement with the owner of the retail space, as well as with the franchisor.
Scrupulously measure the room, photograph it, make a plan. Transfer all this to the main office of your franchisor, where a design project will be developed for you.
Obtain permission from the owner of the premises for reconstruction and repair work.
Buy all the necessary building materials and hire workers.
Prepare the room for opening.
Receive the first batch of goods from the franchisor and place it.
Run an advertising campaign.
Open your own boutique.

Approximately according to this scheme, you will have to work, regardless of which particular lingerie company the franchise was signed with.

Benefits of a Franchise

When you purchase a franchise, your franchisor takes over part of your store opening concerns. In addition, the franchise brings with it a lot of other advantages.

You will open a store under a revered and well-recognized brand.
The franchisor will be the guarantor that your store will be profitable.
If you wish, and take a franchise with a full package of services, the franchisor will give you a ready-made new turnkey store.
You will not worry about where to put the rest of the products in the warehouse.
You will receive powerful support from the main office of the franchisor at all stages of opening and operating your business.

Requirements

Franchisors have certain requirements for a future partner that must be met in order to get the expected cooperation. And so, the franchise will be available to you if you can prove yourself well both mentally and financially.

Finding a place for a store is perhaps the very first and most important thing on your difficult journey. Companies require their branded stores to be at least sixty square meters. Moreover, your future boutique should be in the first row on one of the most passable streets of the city, because in a presentable shopping center. In any case, the store should have a large glass showcase, which will accommodate several models of linen from the newest collection and promotional materials.

You will have to invest a fairly large amount in such a project. On average, it is about four million Russian rubles. Franchisors claim that if they follow the proposed business plan, then their franchisees will be able to recoup this money in a year, and then simply receive considerable income.

The cost of a franchise varies from company to company. So don't hesitate, just call the head office of the brand you like and ask about the terms of the franchise.

Not everyone wants to sell luxury lingerie, but if you are one of those people, then you should not postpone your dream for later, especially in view of the rapidly growing competition. The sooner your franchise agreement is signed, the sooner you can open your own business and take a slot in the business area of your city.

Franchising is your fast track to income and a successful business. Now you have someone to take care of.

Lingerie franchise catalog

	Investments: From 1,600,000 rubles. Calzedonia is a popular Italian manufacturer of quality underwear and hosiery. The brand is known in several countries, including Russia. It develops on the basis of its own retail and franchise network. Learn more about the Calcedonia franchise. The foundation of the first store took place in 1986, in a suburban area of Verona. The relatively small shop offered women's tights and…

	Investments: From 5,500,000 - 6,000,000 rubles. Have you already thought about what exactly you want to do in life? Are you interested in boutiques? If you want to see attractive and wealthy clients, then you should definitely open a lingerie store. Nothing attracts socialites better than good branded lingerie. One of the most revered brands is considered to be Intimissimi, which produces high-quality…
	Investments: 3,000,000 - 4,200,000 rubles. INCANTO is an Italian lingerie brand designed for dynamic modern women and men who value impeccable style, beauty, comfort and good quality. The sale of women's and men's underwear has rightfully occupied its niche in the market of clothing and garments. There are many companies specializing in the sale of only underwear and similar products. The INCANTO store is one of…
	Investments: from 900,000 rubles. The SERGE company is one of the leading manufacturers of underwear and knitwear in the Republic of Belarus. The philosophy of our company is an exclusive attitude towards the human body, which is why we pay special attention to the development of models and the choice of fabrics for our products. We use only high-quality materials, which, combined with the ideas of designers, turn into stylish and comfortable models. Having…
	Investments: 1,500,000 - 2,100,000 rubles. VIS-A-VIS is a modern and dynamically developing clothing and underwear brand that has been known on the Russian market for more than 9 years. During this time, she gained immense popularity and became well recognizable. Millions of Russian buyers choose VIS-A-VIS products every year. Foundation of the company - 2000 The first collection of women's underwear - 2000 The first collection of men's underwear under ...
	Investments: from 1,000,000 rubles. Atlantic is one of the most popular brands of men's and women's underwear in Poland. For more than 20 years, the brand has been a leader in Central and Eastern Europe in this segment. The mission of the company is to create modern, innovative underwear for men and women. We make sure that the underwear perfectly matches the needs, models the silhouette and gives a feeling of exceptional comfort. We…
	Investments: 1,500,000 - 2,500,000 rubles. The history of the Parisianka group of companies began in 1998 with a small lingerie store in the city of Tolyatti. In 14 years, the company has grown from a Russian regional store into an international company. In May 2011, the takeover of the French luxury swimwear company WILGAL was completed. Today "Parizhanka" is more than 50 stores in Russia and the CIS. Wholesale supplies of underwear company…
	Investments: from 1,300,000 rubles. United Europe-Elite Group of Companies was founded in 2001 and specializes in the production and distribution of underwear and tights. The company's successful business is based on long-term cooperation with the largest Italian textile concern Golden Lady Group - the company has exclusive rights to sell the concern's products in the Russian Federation. United Europe-Elite Group of Companies successfully cooperates with…
	Investments: 150,000 - 1,500,000 rubles. Advantages of "PRIZ" company 25 years of work in the clothing market 1170 employees of the company 400 customers worldwide 20 own stores ranging from 250 to 500 m2 15 franchised stores from 10 to 250 m2 no lump-sum fee (one-time payment) and royalties (monthly deductions) clothes "PRIZ", "Stilla", "Marcello Marcellini" 500 produced models per year (In…
	Investments: 500,000 - 1,000,000 rubles. LLC STD Milabel has been one of the leaders in the domestic lingerie market for more than 20 years. Until 2015, the company was known as CJSC STD Milavitsa and was one of the largest distributors of the famous Belarusian factory Milavitsa. In 2015, the format of Milavitsa mono-brand stores was changed to the multi-brand Milabel, which allowed the company to feel much more confident in a modern… Investments: from 1,700,000 rubles. V.I.P.A store franchising is an amazing opportunity for those who want to open not just their own store, but become the owner of a truly vibrant and interesting business. If such words as "fashion", "trends", "designer" arouse genuine interest in you, we invite you to create and give beauty with us. We have everything you need for this! V.I.P.A's unique product…

For self-selection and comparison of businesses, we suggest using a simple search form: you can enter any name or amount of money that you are ready to invest in your own business.

Most often, novice entrepreneurs choose for their business the industry with which they themselves are well acquainted. For example, wealthy ladies who regularly buy lingerie in branded stores believe that lingerie franchise will be an ideal career for them. The advantages of such a business are a small amount of investment and a less rapid pace of fashion change than for clothes. But only the desire for elegance and a sense of style is not enough for the right choice of a major patron. A women's underwear franchise needs to respond to changing economic conditions in a positive way.

Business Benefits

Of course, each network of a major brand has its own conditions for working with franchisees, but in any case, they will be more profitable than opening a point on their own, since a novice businessman is assisted in:

choosing a location for the store;
staff training;
selection and delivery of assortment.

The main thing to remember is that this is just help, and not a third-party solution, since the main issues will still have to be resolved independently.

Location selection

So, the lingerie franchise has its own rules for placing outlets and the franchisee himself must offer the best options for consideration by the patron. This is due to his knowledge of the city, because shops are opened, as a rule, at the place of residence. The franchisor in this matter will only choose the option he likes from the proposed list, but according to his own conditions. The main thing is not only the location of the store, but also the area. So, it is simply impossible to find lingerie franchises from 20 square meters, the minimum requirements for the area of \u200b\u200bthe outlet are 25 meters, and then only for the Milabel brand, the rest require much more.

A more acceptable option for premises is the area in shopping centers, but you can also open a store in the form of a street outlet in a separate building.

After determining the location of the point, repairs will have to be carried out at the expense of the franchisor, but according to the strict recommendations of network managers. All design and interior must fully match the branded ones. The same can apply to store furnishings.

Store filling

Of course, the first deliveries are agreed upon by both parties in order to fill the store shelves with a sufficient amount of goods. In the future, the choice of assortment depends on the demand at a given outlet, which the franchisee should rely on during subsequent orders. If you do not express special wishes at the time of orders, then a large network will simply drain all stale goods from official stores. Of course, the richness of the assortment also depends on the initial terms of the contract, which may involve partial third-party filling of the store or not. Orders of goods should also depend on seasonality, so that in winter the shelves are not full of swimsuits, and in summer with thermal underwear. The main thing when choosing a medium-sized city as a retail outlet is to take into account that the material wealth of its inhabitants differs significantly from the capabilities of residents of megacities, so it is not worth bringing exclusive collections at high prices.

Employee training

Under the terms of the contract, the franchisor is obliged to train new staff in all the nuances of working with clients, since their reputation will also depend on the quality of their service. A lingerie franchise may involve only theoretical trainings and master classes, or practical internships in already functioning own outlets. In addition, the training also applies to the franchisee, who is provided with a network strategy for working with employees and clients.

To carry out high-quality accounting of goods and sales statistics, the entrepreneur is also provided with specialized software that can be used only temporarily or on a permanent basis.

The advantage of some networks is the work of discount and gift certificates not only at official points of sale, but also in franchise stores.

Network selection

A lingerie store franchise can work with domestic brands or with foreign ones. In the latter case, negotiations on opening a point will be carried out with a representative of the company in Russia. So, the name and assortment will depend on the choice of the company, since each company has its own policy.

So TM Women's Secret lingerie, the franchise of which involves the sale of only lingerie and swimwear, can be distributed by an entrepreneur at a high level. Despite the narrow profile of the store, the quality and design of the best American lingerie brand has many fans.

The franchise of underwear and tights from the Italian brand Calzedonia can only be opened under the name Triumph. In this case, the assortment will be similar, but the sign itself immediately points to an unofficial outlet. By the way, the Intimissimi chain of stores also belongs to the same brand.

Can be bought and popular domestic brand franchise. Defile produces good quality underwear, and cooperation with this company can bring no less profit and pleasure from work. This brand has been occupying its niche in the market for two decades, creating not only high-quality and attractive lingerie, but also not very expensive.

To work in a multi-brand outlet, you should pay attention to the companies "Milabel" or "Parizhanka".

Opening costs

Depending on the chosen brand, a lingerie franchise can cost the owner 2-3 million rubles of initial investment. Further contributions will be calculated as a separate item of expenditure. In most cases, by the way, underwear franchise, reviews of real franchisees confirm this, does not require any royalties or lump-sum contributions. In this case, the payback of initial costs can be determined in just a few months, because the percentage of markup for the store is determined by the entrepreneur himself.

Conclusion of an agreement

After determining the patron of the business and selecting a place to open, an official deal should be concluded between the partners. The executed contract always has a validity period of several years, but at the same time it can be extended in the future for an indefinite period. This option is beneficial to both parties, because in case of failure, the franchisor, in order not to spoil his reputation, can simply refuse to renew the contract, and in case of a successful business, extend it and continue to make a profit from purchases.

Shop conditions

When providing a list of recommended places to open a retail outlet by a patron, you should be aware that each network has special requirements for this. You should start with the fact that not every brand will agree to open a store in a village with a small number of inhabitants. So, the Italian Triumph franchise allows the operation of a new point only in a settlement with a minimum number of inhabitants of 400 thousand people.

In addition, several outlet formats can be selected. As already mentioned, more preference is given to places in shopping centers, since linen is considered the most purchased product in them. The choice of floor in this case is not important, the main thing is that there should be a large passability of visitors.

A street store also needs to be opened on busy streets and in conspicuous places.

Possible difficulties

To find out all the specifics of running a franchise business with a particular brand, you should have a personal conversation with their current franchisee.

There are several reasons for this:

not everyone dares to speak negatively about the franchisor on the Internet;
negative comments can simply be deleted.

Partners are most often dissatisfied with the discrepancy between real costs and those agreed upon in the initial terms. In the best case, during a telephone conversation, even before the conclusion of the contract, it turns out that the real amounts of the required investments are much larger than the declared ones. Then the partner will have the opportunity to refuse the transaction in favor of another brand or postpone the opening date of the store in order to collect the required amount.

Some unscrupulous franchisors submit their claims for payment after the outlet has been repaired and the matter proceeds to the purchase of goods. By the way, this stage can also have a rigid framework, obliging you to purchase new expensive collections that cannot be sold in small towns. This leads to stagnation of goods, and sometimes franchisors send their stale goods to entrepreneurs on their own. A big problem for the franchise can also be the requirement of the patron for a mandatory deposit in the bank for a large amount. This gives them a guarantee that the delivered goods will be paid for in any case, but can become an obstacle for a novice businessman.

In difficult economic conditions, it is better for young entrepreneurs to pay attention to multi-brand networks, with which there are much fewer difficulties than with representatives of an exclusively one brand.

Due to deteriorating conditions, many high-end brands are opting to lower the cost of their products and distribute them through other chain stores. Also, many today pay attention to online stores, because such trade does not require payment for renting premises, performing repairs and paying wages to several employees instead of one at all.

Conclusion

Based on the foregoing, it is worth thinking carefully about opening a stationary distribution point for branded underwear, and starting a business only if you are sure of success. To date, the sale of underwear is quite a profitable business. The most important thing is not to be afraid to start doing it. If you approach the matter wisely, then everything will definitely work out, and you will receive a good profit.

She began working in Russia in 2004, and she has been cooperating under the franchising program since 2005. Today, under this brand, women's and men's underwear is sold.

The amount of investment here starts from five million rubles, and a lump-sum fee is paid in the amount of two hundred thousand rubles. Royalties are not required.

According to official information from the franchisor, the profitability here is about three hundred percent. It is only important to consider that such results can be obtained if about two thousand people pass by the store within one hour. The maximum payback period in this case is about one and a half years, and in the case of high traffic - about one year.

The company conducts training for store employees, periodically holds free seminars and refresher courses. Provides marketing and advertising support for the store. Assistance is provided in the selection of suitable premises for opening a store. In the course of cooperation, a well-functioning logistics system is used, which allows you to receive goods on time and without prior approval. The franchisor provides advisory support throughout the entire period of cooperation.

There are a number of requirements that apply to a place to open a store. In particular, it should be a relatively large city with a population of more than three hundred and fifty thousand people. The area of the point must be more than eighty square meters. The store is recommended to be located on the first floors of shopping centers. The store staff should consist of six employees. Also, the partner of the company must provide a bank certificate confirming that he has funds in the amount of 1.6 million rubles (minimum).

ATLANTIC

The Polish company ATLANTIC has been producing men's, women's and children's underwear since 1993. She launched the franchise program in 2008. Today, more than eighty stores operate under this franchise in Russia.

To cooperate under the ATLANTIC franchise, you do not need to pay a lump-sum fee and royalties. The initial investment here starts from one million rubles.

The franchisor company provides consulting and technical support, accompanying the partner from the moment the contract is signed. A design project of a retail outlet is created free of charge, training of store personnel is carried out. It provides advertising and marketing support - this, in particular, refers to the promotion of a new store in the print media and on television. Layouts of advertising and informational materials are provided.

The premises for opening an ATLANTIC store must have an area of more than thirty-five square meters.

triumph

The German company Triumph was founded in 1886, and it has been operating in Russia since 1995. The franchise program was launched in 2008, and today twenty franchise stores operate under this brand in our country.

The approximate amount of investment here is from 2.5 to 3.5 million rubles. As noted by the franchisor, reaching the payback stage usually takes from one and a half to two years.

The parent company evaluates the location of the store and provides full marketing support in the course of cooperation. Showcases change every season and various promotions are regularly held to promote goods. An audit of the partner's work is carried out and assistance is provided in increasing profits. Corporate equipment is provided for leasing and a design project of a retail outlet is being developed. A sign is made and mannequins are supplied. Various POS-materials are also given for the design of the store.

Retail experience is a desirable (but not mandatory) requirement. It is also recommended to have at least 70% of personal funds, not counting the cost of opening an outlet. A valid legal entity is required.

It is recommended to open a Triumph store in a city with a population of more than three hundred thousand people. The premises for it should be located in the central part of the city and in places with busy traffic. It also requires showcases with a width of more than six square meters and the ability to place a store sign directly on the facade. The floor area for the store should be more than sixty square meters. It also requires a separate entrance to the store from the street.

DIM

The lingerie brand was founded in France in 1953. The company produces underwear for men and women. Today, more than a hundred stores operate under this brand, which are located in more than forty countries in Europe, Asia, Africa and North America. In Russia, this brand has been introduced since 2009. Today, more than fifty stores operate under this franchise in our country.

The total investment here starts from 2 million rubles, and the estimated payback period is about one and a half years.

Pros and cons of franchising lingerie stores

Let's start with the obvious cons. Like any other store, a lingerie outlet should be located in a place with good traffic. In the event that the store is opened in a place with low traffic, then its profit will be quite low. Again, if you open a department in a large and popular shopping mall, then the cost of rent can significantly exceed the profit.

Another factor to consider is seasonality. Still, in certain months, profits may decrease, because, for example, in summer people prefer to spend money more on vacation than on buying clothes. Again, if the range of products offered is quite wide, then buying linen for the beach is not excluded. Naturally, underwear for women can also be in demand in the winter season. Continuing this topic, you can see that there are likely to be disruptions in the supply of seasonal and actual linen. That is, for example, deliveries of underwear may be delayed in winter and vice versa. Accordingly, because of this, the partner can easily miss out on significant profits, which can have an extremely negative impact on the operation of the store as a whole.

Before opening a lingerie store, it is also worth considering the need for additional investment. That is, it is quite possible that over time it will be necessary to invest a certain amount of money, or even take loans, which is also not always convenient for many entrepreneurs. It is good if the franchisor company enters into a position and makes concessions, but otherwise the business may completely come to naught. By the way, some companies almost immediately require additional funds from the franchisee, and this, as a rule, must be confirmed by a bank certificate.

If we talk about the pluses, then they are also available here and, in fact, there are also more than enough of them. In particular, many companies in this field are ready to cooperate without a lump sum and royalties. This somewhat facilitates the activities of the franchisee, since no extra material expenses are required. Even in the absence of the required amount of money, you can agree on an installment plan, or, for example, return an illiquid product back. There are quite a few options in terms of payment, and for most entrepreneurs, the conditions for cooperation here are very acceptable.

Speaking more globally, the relevance of such a business is obvious. Linen will always be bought. This is both a gift and just an everyday attribute. Solid checks are not excluded, as many people today love beautiful and expensive underwear. True, you need to pay attention to competition, because to this day, many people prefer to buy underwear in ordinary markets.

Conclusion

As expected, franchising in itself provides many advantages here. However, given the many disadvantages, it is recommended to weigh the pros and cons. Considering that in this industry, many entrepreneurs close their stores in a year or a year and a half, then a novice entrepreneur has a chance of such an outcome. It is especially important to understand that working capital may be required at any time, and in the absence of such, a partner of a well-known company will be forced to stop trading. It is also recommended to have experience in trading - this can also reduce many risks.

Therefore, many young businessmen prefer to take their first steps by acquiring a franchise, where the partner provides not only a popular and promoted brand, but also a business development scheme that has already been tested and works, and in addition, consultation and assistance from the company is attached. But before signing a franchise purchase agreement, you should carefully study all offers and figure out what your franchisor expects from you and what you get after signing.

Today, the franchising market is in its prime, and it will not be difficult to find an offer that interests you. But do not rush to arrange everything, but look through the entire market of offers and evaluate your own strengths and resources.

By purchasing a franchise, you start working under the name of a certain brand and according to their rules, therefore, if after a while you decide to close this business, it will not be so easy to do it without significant financial losses. For this reason, the choice should be approached very seriously and meticulously. It is necessary to conduct a preliminary study of the market for the presence of demand for different brands of clothing, especially scrupulously it is worth approaching the issue of choosing underwear brands.

Women's love for beautiful underwear at first seems incomprehensible, because a simple set is much more convenient, especially if there is no special occasion to wear it.

But in fact, the right underwear has a significant impact on the mood of a woman, decorates and corrects her figure, and is also very pleasant for the body.

Many entrepreneurs know that franchising is the easiest and most efficient way to get started. Currently, the number of lingerie stores is increasing by 10% annually.

Benefits of opening such a point:

this market niche in large cities is practically not filled;
most women prefer to buy a set than its individual components, and believe that such a purchase is more profitable;
the client base consists of women with an average income who are ready to pay 1 thousand rubles or more for a set;
affordable purchase price;
the product always remains liquid - there is no need to re-evaluate stale products, it will still someday find its buyer;
fast payback and high income.

The main advantages of opening a franchise:

ready-made business model;
minimum opening times;
quality goods and well-known brand;
the possibility of opening several points;
training from professionals.

When choosing a franchisor, you should pay attention to:

the size of the franchise network;
on the dynamics of development;
brand awareness;
on the level of reliability and efficiency of the franchise.

Requirements, conditions and cost of popular franchisors

Intimissimi

It is a well-known brand of underwear, which is produced in Italy. The activity of the network began about 20 years ago and has long won the love of the beautiful half of humanity.

Intimissimi salons are characterized by the presence of 3 main collections of goods:

sportswear for women and teenagers;
underwear sets, tights/stockings;
bathrobes and other home clothes.

Particularly popular was lingerie sets designed for special occasions:

corsets, which are decorated with decorative feathers;
underwear made of lace and translucent fabric;
seductive peignoirs.

The future franchisee must have start-up capital, follow corporate business standards and do everything to open their own business.

When choosing a room, you should proceed from the area 80-90 sq. m., including 15 sq. m. for a warehouse. The future store should be located in the central part of the city or on the first floor of a shopping center.

The company provides a new partner with comprehensive assistance:

provides a design project;
advising on furniture assembly;
helps to develop the store effectively;
conducts trainings for staff;
provides advertising merchandise.

The financial side includes:

capital investments from 5,500,000 to 6,000,000 rubles.;
purchase of commercial equipment 17 000 rub.;
payment of the entrance fee - 200 000 rub.

Victoria's secret

It is the largest American company that specializes in the sale of women's underwear and swimwear. The stores of the network offer a very wide and varied assortment. The collections are developed by creative designers who are able to create both a modest cozy set and a frank playful set.

In order to become the owner of a store of this network, the franchisee will need to find a suitable premises located on the ground floor of a large shopping center. In this case, the area must be at least 30 sq. m.

From cooperation with the company, he receives:

flexible pricing policy - prices range from $10 to $100;
business that pays off in the shortest possible time - 3 to 9 months;
the possibility of independently setting a markup on products sold (the markup level is affected by the location and prestige of the shopping center).

The minimum cost of a franchise is 25 000$ . Acquisition of a master franchise will cost at $35,000(the main advantage is the ability to sell a franchise on your own behalf). By the way, if franchising is purchased for cities such as St. Petersburg and Moscow, the conditions will be individual.

"Parisian"

The main goal of the company is to simplify the process of opening a store for franchisees as much as possible. Cooperation with Parisianka is like ordering pizza at home. One call - and you are the owner of a finished tasty product.

Opening your own point will take only 2 months. During this time, a store project will be developed, equipment will be manufactured and goods will be delivered.

The parent company helps the franchisee even with the location of the future institution. The sales area must be from 40 to 80 sq. m. In the company's reserves, you can always find the rental area of the leading regional agency.

The franchisor is ready to offer a novice entrepreneur the signing of an agreement at a reduced rental rate.

In addition, the partner can count on the development of a complete project of the future outlet, which includes both the architectural and construction part and the virtual installation of furniture. Only after receiving such a project, it is possible to start repair work and installation of equipment.

To equip the hall with branded equipment, an amount is required at the rate of 200 euros per 1 sq. m. The cost of commercial equipment even includes illuminated advertising. And if additional lighting is required, then you will need to pay extra for it.
The initial cost for opening is from 1,300,000 to 2,500,000 rubles.(the main influence is exerted by the level of the institution and square meters).
A lump-sum fee is not expected.

Before opening, the staff must necessarily undergo free training, which is based on the basic program of the parent company. It looks like this: a specialist capable of conducting an initial certification leaves for the location of a new store, trains, and then tests employees.

After the establishment starts operating, a company representative will come 2 times a year in order to evaluate the work of the sellers and check how the concept of the point corresponds to the general standards of the network.

The development of the new store is subject to the following conditions:

the franchisee must buy the first batch of goods in full;
receiving an order for the next season is already possible with a 20% prepayment;
if the partner shows a desire, then he can be sent the remains located in the central warehouse.

The most important advantage of cooperation is the possibility of setting a markup of 150%.

Milavitsa

It is a brand that has long and confidently occupied a leading position in this market segment. The trademark has the following advantages: high quality, wide selection and affordable price.

To start a partnership, the following conditions must be met:

the number of inhabitants in the city should be 100 thousand people or more;
one store is designed for at least 100 thousand people;
personnel must be trained regarding the rules of trade and the effective location of goods;
The sales area must be 40 sq. m. and more;
number of employees - from 4 to 5 people;
as a location, it is better to choose a shopping center or a separate store located on the main street of the city.

The franchise will cost the entrepreneur at $45,000. There are no other payments.

Benefits for the franchisee:

partial compensation for the cost of purchased commercial equipment;
popular brand;
preparation of a marketing strategy;
assistance in finding suitable premises.

Acquiring a franchise of this company is a very profitable investment, which after one year will be able to guarantee the owner a stable income.

"Atlantic"

The Polish company "Atlantic" produces high-quality underwear and is rightfully one of the best manufacturers.

You can buy a franchise only by fulfilling the following conditions:

the population of the city must be at least 50 thousand people;
the size of the area of the room should vary from 35 to 55 sq. m.;
number of employees - 5 people;
store design in accordance with the ATLANTIC style;
full payment for the first batch of goods;
customer service at the highest level;
unquestioning adherence to company standards.

You can watch an interview with the founder of this business on the video:

Franchise assumes only the presence of capital investments in the amount of 900 thousand rubles and more. There is no lump-sum payment, marketing expenses or royalties required.

Benefits for the franchisee:

well-known trademark;
purchase of goods on preferential terms;
technical support;
development of an individual design project;
commodity filling in the required quantity;
marketing support.