Opening a candy store: a detailed consideration of a business idea. Selling sweets as a successful and prosperous business: making money on sweets Business plan for an island of sweets

The post has been changed:

In this material:

A business plan for a candy store is a clear, well-thought-out and well-written document that calculates expenses and income, takes into account risks and provides for business development in case of force majeure.

According to statistics, the most common present is sweets. Previously, a chocolate bar opened the doors of reception rooms and helped to thank the doctor, hairdresser, and educator. Today, you can find the most unusual desserts on sale - personalized chocolate, sweets with different flavors (almost like Betty Botts dragees), chocolate and marmalade figurines, cakes, cookies. The candy store is a tasty and profitable business that certainly has the right to exist.

The relevance of the business of selling sweets and sweets

There can be no tea drinking without sweets, they don’t go to visit without them, sweets are not only sweet, but also a cure for mental anguish. Despite the constant moaning about the lack of money, compatriots love and know how to relax, so the demand for sweet goods is guaranteed. The country is eating off for decades of shortages, buyers in the store are guaranteed to be not only on the eve of the holidays.

The candy trade has a lot of undeniable advantages: the goods do not deteriorate for a long time (shelf life is up to 12 months), refrigerators or freezers are not needed, a store does not need a large room, which means that the rent will be minimal.

What are the best candies to sell?

When planning a business, you can follow one of the beaten paths:

1. Find an opportunity to buy very cheap sweets and sell them not very expensive. The price becomes a trade-forming factor; there will always be buyers for a cheap product, not even of the highest quality. The main disadvantage is the suppliers.
2. Conclude agreements with various suppliers and purchase sweets in small quantities, but in a wide range.
3. If quality becomes the main factor, then the contract is concluded with a specific manufacturer whose reputation is beyond doubt. In this case, the easiest way to work on a franchise. The manufacturer's price will be significantly lower than for other individual entrepreneurs, you can save on advertising, and if the plant is located nearby (or there is a sales office in the city), then there is no need for a warehouse.

Market, competition and risk analysis

To assess the prospects of opening and operating a candy store, you should find out:

• how many "native" suppliers (manufacturers) are in close proximity and are ready to cooperate;
• how many shops and shops of sweets work in the village;
• what is the range of goods;
• what sweets are most in demand among buyers;
• How can you attract, surprise customers.

Business includes certain risks, but if you approach everything wisely, then they can be minimized:

• bad store location
• purchase of low-quality, unclaimed goods;
• increase in the cost of products in the purchase;
• damage to goods.

The prevention of any type of risk will be discussed below.

How to open a candy store from scratch

Registration of the type of activity, documents

To open a candy store, it is enough to register an IP. You will need:

• application to the tax office for the assignment of a TIN;
• an application to the local municipality for registration of an individual entrepreneur;
• copy of the passport;
• receipt for payment of state duty.

UTII is preferred as a taxation system.

OKVED codes:

• 52.24.22 - retail sale of sugary confectionery products, including chocolate;
• 52.11 - retail sale in non-specialized stores mainly of food products, including drinks, and tobacco products.

Important! The presence of a terminal for paying by card will significantly increase the influx of customers.

Premises search and location requirements

A confectionery shop does not need a large area, 20 m 2 will be enough.

The room must meet sanitary and hygienic standards, have communications - electricity, ventilation, be equipped with an alarm system and an emergency fire extinguishing system.

Regarding the location - it is important:

• high traffic (market, shopping center, train station, public transport stops, recreation parks, sleeping areas);
• a minimum of competitors in the immediate vicinity (practice shows that a suitable assortment and a friendly attitude towards customers can even compensate for the presence of direct competitors).

Search for suppliers of sweets

Working directly with the manufacturer reduces the cost of paying for third-party services and allows you to control the quality and not doubt the timing. If the manufacturing plant is located nearby, then questions about the purchase of goods are removed automatically.

The situation is even simpler in the case of acquiring a franchise: delivery is free of charge, at the lowest prices and within the stated time on the first request.

A large manufacturer will offer a wide range of sweets and other sweets, in this case it is very rare to have to look for alternatives.

It should be remembered that when buying a franchise, the owner regulates pricing by setting a minimum.

Formation of the product range

The formation of the assortment must be approached with all responsibility. It is optimal to purchase sweets in different price segments, offering customers several types at approximately the same price.

In order not to waste time and make the task easier for clients, it is worth spending some time and a certain amount to make trading visual. For each type of sweets, you need to take 3 photos: in a wrapper, without a wrapper and in a section; order or independently make small plates with a photo and a description of the composition of sweets. Thus, buyers will be able to navigate on their own and will not waste the seller’s time, create a queue and slow down the process.

The assortment should include sweets from the most accessible, cheap, to elite, about 200-250 items.

Purchase of commercial equipment

To open a store, a minimum of equipment is required - racks or shelves, glass showcases to place goods on display for customers. It is important to lay out the entire assortment on the shelves. What configuration and size the racks will be depends on the desire / imagination of the owner, as well as the size of the room.

Tip: order equipment for an individual project in a reliable company, clearly stipulate in the contract the terms of production and options for compensation for losses in case of violation of the contract. This option may cost more, but it will be exactly what you need.

Staff

At first, it is strongly recommended to conduct business on your own. It is permissible to involve close (very interested) relatives, but no more. The image of the store depends on the relationship of the seller to the buyers (not a single employee will be able to work like the one who invested his own money), you can control costs and income only with direct participation. The only hired worker possible at this stage is a cleaner who comes for several hours, for example, and even then, if the area of ​​\u200b\u200bthe store is really large.

Opening a store will take all the time and effort, pushing into the background all other affairs and concerns, but the end justifies the means.

Advertising campaign

1. Buying a franchise removes all questions from the very beginning: the owners provide a brand book with clearly defined requirements, it remains only to find worthy performers.
2. Self-promotion at the initial stage requires the manufacture of a sign, a plate with an operating mode and a stand for buyers.

If you wish and have the money, you can order leaflets at the printing house (put them in the mailboxes of nearby houses), arrange a tasting and treat passers-by, attracting them to the store.

You should talk about your business in urban social network groups, you can launch a video on the radio or on TV, advertise on a light screen.

The financial component of the business

Investments in the opening of a candy and sweets shop

At the start, investments consist of:

• rent for 3 months - 90 thousand rubles;
• purchase of equipment - 70 thousand rubles;
• advertising expenses - 70 thousand rubles;
• initial purchase of goods - 75 thousand rubles.

Current expenses

• rent - 30 thousand rubles;
• utility bills - 5 thousand rubles;
• wages, taxes, deductions - 20 thousand rubles;
• replenishment of the assortment - 80 thousand rubles.

Sales revenue and profit calculation

The margin on the goods is about 140-150%. Thus, the net profit in 3-4 months after the start will be about 70-80 thousand rubles a month.

Business Profitability

A trading margin of 100% guarantees payback in 3-4 months and further business development.

The candy business is not easy, but interesting and profitable. It is very important to calculate everything on paper. First you need to be confident in the supply, negotiate and resolve all issues with franchising, see the premises and "equip" it theoretically, calculate the options for obtaining money, and only after that deal with the legal side of the issue.

Order a business plan

	Investments: from 1,490,000 rubles. Mobile cafes came to us from America. In the US and Europe, this segment began to grow rapidly since 2008 and has become one of the main market trends. Cafe on wheels "Confectioner Street" is the first federal franchise network in Russia, which is rapidly gaining momentum, which is understandable. After all, for such a cafe you don’t need to spend money on attracting…
	Investments: Investments 6 500 000 - 10 000 000 ₽ The idea of ​​​​creating a wine bar with a quality assortment and pleasant prices was born by Evgenia Kachalova in 2013, after some time, which took the consciousness of a holistic concept, the search for a suitable place and team, the first Wine Bazaar appeared in Moscow! In May 2014, the Bazaar on Komsomolsky Prospekt opened its doors and immediately fell in love with the guest. Everyone came to…
	Investments: Investments 2 700 000 - 3 500 000 ₽ We are a team of professionals with over 10 years of experience in the food market. During this time, we have implemented more than 40 regional and federal projects in 15 different concepts. In 2017, we launched the Bakery No. 21 project and now we manage a network of bakery cafes, which we want to expand, because we believe that our product is a new level in the world…
	Investments: Franchise "Khomyak" is a network of cafes and a workshop for family holidays on a turnkey basis, and a cake-confectionery. We offer an alternative to relaxing "at the TV", boring children's shows with the same scenarios. For modern parents, we provide a quality service - the organization of a family holiday at a high level and at affordable prices. "Family" and "uniqueness" are the hallmarks of Hamster's services. The café's menu includes…
	Investments: Investments from 345,000 rubles. Tops Cake Pops is a new trend in the confectionery market in Russia. We specialize in making cake pops - tiny cakes on sticks. Our biscuit desserts covered with excellent Belgian chocolate are prepared individually for each customer. This means that your name, wish or company logo can appear on the mini-cake. In addition, cake pops can take on almost any guise: ...
	Investments: Investments 426,000 - 926,000 rubles. Royal Forest is a team of young professionals that has been developing dynamically since 2010. We are direct suppliers of all raw materials used in the manufacture of our products, we are the owners of the production complex, i.е. minimized the risks of dependence on other market participants. For five years, we have been able to establish ourselves both in the capital market and beyond. Active…
	Investments: Investments 8,000,000 - 10,000,000 rubles. The Butcher Burger Bar burger project represents the LFR Family restaurant chain, a stable, actively developing chain that has been in the catering market for 10 years. The company is represented by more than 30 restaurants: Sushimin pan-Asian restaurants, New York American diners, Mixtura Bar party bar, The Top Club nightclub, IL TEMPO Italian restaurant, Coffee Cake chain of coffee houses, Georgian…
	Investments: Investments 300,000 - 800,000 rubles. Sea of ​​Tea is the first and largest network of specialized tea shops. "Sea of ​​Tea" is a retail direction of the Rubin Trading House, which has existed since 1993 and also carries out wholesale sales, in addition, Rubin Trading House is the exclusive distributor in Russia of such brands as Mabrok, Sheri, Quality" and many others. The basis of the “Sea of ​​Tea” assortment is made up of…
	Investments: Investments from 400,000 rubles. The AKKOND confectionery factory dates back to 1943, and today it is one of the largest and dynamically developing confectionery enterprises in Russia. The factory produces a wide range of exclusive and traditional confectionery products - more than 450 items, and annually updates its range, bringing unique and original products to the market. So, for example, the pride of the factory and its visiting card are ...
	Investments: Investments 250,000 - 750,000 rubles. "Sdobny Dom" - appeared in 2005 as a supplier of a new product for the Urals - frozen bakery semi-finished products for after-baking. In fact, this is a pastry of a high degree of readiness, requiring defrosting and baking. With its help, you can open a bakery on a minimum area and at minimal cost. This technology came to our market from Europe and has a number of advantages…
	Investments: from 400,000 rubles. CJSC "Agro Invest", which manufactures products under the trademark "Tsar-Product", is one of the five largest food manufacturers in the Volga region. For many years of successful work (the history of the Volgograd Meat Processing Plant dates back to 1898. Tsar-Product TM, thanks to such qualities of its products as taste, naturalness and high quality, has managed to earn the love and trust of customers. The guarantor of taste and…
	Investments: from 500,000 rubles. "Konfael" are original chocolate gifts made from high quality chocolate and natural ingredients without preservatives. The Confael company began its work in the chocolate industry in 2001, becoming the first company to produce handmade sweets and produce exclusive, certified chocolate pictures that are also suitable for consumption. In addition, the company produces custom-made chocolate sculptures weighing…

In almost every grocery list there is a mysterious item "... and something for tea." Thanks to this, the shelves of sweets in stores continue to please the eye with an abundance of goods. But still, we visit some outlets more often, and some - only as a last resort. How to prevent your project from looking like the last option? How to make the candy business prosperous? Let's try to figure it out.

How to open a candy store from scratch?

You have decided to become a food entrepreneur. Opening a candy store is a good idea that pays off quickly, as everyone loves sweets. Do not worry about the lack of new products, because the range of delicacies is huge.

First you need to draw up a business plan, carefully paint the costs, estimate the level of revenue, taking into account competition and the number of potential customers, and decide whether it is profitable to start a business. This will help determine how much start-up capital is required. If you are planning a store with further expansion, it makes sense to increase the business plan by adding more calculations.

Think carefully before borrowing money to start the process. If the business does not go, it will be difficult to repay debts. Have you decided to still use the services of creditors? Then you need . Using a special formula for this, you will see the full cost of the loan, including various commissions, penalties and additional costs.

Advice: be sure to keep an accounting report at each stage of promoting the store. So you can really see the economic situation and control it.

Do not forget that selling sweets as a business can be a profitable income for the whole family. So what are the milestones ahead of you?

Business registration

Beginners in this field need to register as an individual entrepreneur or LLC (limited liability company). The next step is to obtain a taxpayer certificate. There are different categories of taxes, but it is more convenient to use the general taxation system.

Important: The advantage of the OSNO (general taxation system) is the absence of restrictions on income, the number of people working for you, and the size of retail space. From time to time it is worth checking if you have accumulated debts. There is an affordable way to do this -.

It is necessary to comply with the established standards of the Fire Service, Rospotrebnadzor, Sanitary Service and other organizations. All requirements must be met in accordance with the law. When everything is done, you can invite employees of these structures for a consultation to make sure that everything is done correctly, otherwise, correct mistakes.

Do not forget about regular procedures - disinfection, disinfestation, garbage disposal, etc. In order to produce these works with high quality, conclude contracts with the relevant services. For safety, a fire alarm is also required. Over time, when you start hiring sellers, be sure to get health books for each of them.

Room selection

Before you start looking for a room, decide on the format of the future project. Beginners in this business usually start with small pastry shops. Factors to pay attention to:

• Location. The best option is to place a shop in a residential area, for example, on the first floors of new buildings. Their owners are happy to rent out rooms. Be mindful of malls and grocery stores as well. To open a point, you no longer need a lot of documents and special permissions. You will also be provided with a flow of customers who, when visiting the store, will pass by your department.
• Competition. When choosing a room, find out who your neighbors will be. If there are large supermarkets nearby, this may adversely affect your income. Of course, placement with another candy store will not bring anything good: buyers trust trusted places. It is best to have various institutions nearby: office buildings, schools, kindergartens. Great combination: candy and nearby. These products complement each other, because often after purchasing tea, a person goes to buy confectionery.

If you are planning to open an expensive chocolate shop, then the selection of premises should be approached more carefully. It is more profitable to place it as close as possible to the city center, where reputable firms and companies are located. By fulfilling this condition, you will win the attention of wealthy customers, for whom the key issue is not the cheapness of products, but its quality.

Advice: if you plan to expand the range in the future or attach something to the store, for example, take care of the availability of a suitable territory.

Purchase of equipment

The lion's share of investments is usually spent on the arrangement of a confectionery. In addition, it is good to have experience in order to purchase high-quality equipment. To reduce costs, you can use the rental service. Some companies provide a similar service. Another way to save money is to buy used equipment, its price is several times lower. There are many similar offers on the Web, for example, someone bought it, started working, but due to low demand, the business had to be closed. If the equipment remains, certain universal elements of it (for example, a counter) will come in handy for you.

The main components of commercial equipment:

• refrigerators;
• air conditioners;
• racks for placing chocolate products, cookies, cakes, pastries;
• counters with a showcase;
• cash machine;
• trading scales;
• lighting.

Additional:

• a special refrigerator for storing sugary drinks or ice cream;
• coffee machine;
• furniture for holding a tasting in the hall or for organizing a mini-cafe: tables, chairs, hangers, dishes, etc.;
• goods for the sale of sweets: bags, napkins, spoons, gift wrappings.

Advice: in the hot season, cold drinks, cocktails, ice cream will bring good profits. To protect visitors from the heat, it is worth purchasing large umbrellas from the sun, as well as special tables and chairs for outdoor use. The opportunity to relax and drink something cool in the fresh air will attract visitors.

Supplier search

There are 3 criteria that will help you find the right suppliers and attract buyers:

1. brand. When choosing a partner, you decide between large and small companies. With whom to work? It is desirable to cooperate with large regional wholesalers, as this opens up the opportunity to deal with well-known brands. It's no secret that people choose what is recognizable, so candies that are heavily advertised on television and in the press always sell better. However, by purchasing products from small suppliers, you can not only save money, but also purchase interesting and original goods. So stick to the middle ground as there are pros and cons to everything.
2. Price. There are several factors that affect pricing. It is necessary to calculate how close the supplier is and whether the delivery is free. And if not, how much does it cost. Sometimes suppliers cheat by claiming the lowest price but adding hidden fees.
3. Range. Perhaps this is the key moment in business. The wider the choice of products, the more chances to sell something. Your starter kit for a beginner confectionery salesman will consist of 30-40 items. It is very important to maintain a stable assortment. Since some regular customers will come to you for specific items, you need to always have them on the shelf, because without seeing them, the client may no longer come. Conduct constant monitoring, assess the situation in your stocks. That is, the supplier must be reliable in terms of the ability to provide the desired range.

Try to exclude unpopular products and often replenish the shelves with new, high-quality sweets. Focus on a different contingent of buyers, get both cheap and high-end products. In addition, take into account not only your own tastes, but the preferences of different categories of people in your area. This, of course, will affect the number of regular customers.

To stay competitive in the market, you need to constantly come up with fresh ideas for your store. For example, you can supplement the purchased chocolate and sweets with the sale of fresh desserts of your own production. Exclusive cooking is the key to success. Customers will be delighted with both the quality and your creativity.

Advice: along with sweets, sell cookies, cakes and chocolate drinks. This will improve the sales and image of your store.

Recruitment

At first, you should work on your own. This is the only way to understand all the main processes and control your business at the initial stages. Over time, you will need helpers. If the store is small, then 2-3 employees will be enough. The work schedule must be flexible. The best option is if the sellers are responsible, permanent and understand the product. It is also important that the staff possess the following qualities:

• politeness;
• attentiveness;
• honesty;
• sociability;
• pliability and softness.

Advice: since middle-aged and older women most often possess the above qualities, try to hire them.

When you move to a completely new professional level and it will be difficult to cope alone, you will need the whole arsenal of workers:

• sellers (4-5);
• an accountant (probably working remotely);
• movers.

Idea: to check the quality of service in your store, use the service "". Under the guise of a client, a hired person tries to pay attention to the most important points for the business. As a result, you will receive a report that will indicate your employee's score for each parameter being checked.

Conducting an advertising campaign

Don't spend a lot of money on expensive advertising. For starters, a simple street sign will suffice. Also take care of the plate "mode of operation". A proven scheme that attracts many people remains tasting. It does not hurt to arrange a seasonal, holiday sale or create gift sets. It is important to accustom customers to the fact that you can always find interesting and profitable offers. This will expand your audience.

• The website of the company with which to work. Be sure to pay attention to the functionality of the Internet resource, since it is by its content that one can judge the skill of the workers. If you couldn’t make a good website for yourself, they won’t make it for you either.
• Collaborate with those who have experience. When demonstrating their work, the advertising company will provide a portfolio. Perhaps there will be only one project, but it must be done with high quality.
• It is important to remember the versatility of an advertising agency. It is easier to cooperate with people who can do everything and provide a variety of services. This will save you a lot of time and effort. It is worth ordering separately only printed products. This is better than printing flyers and business cards on a printer, just keep in mind that printing houses have a minimum circulation. You can compare prices in several of them, and then place an order. It is likely that those who make cheaper, the quality will not be worse.
• Clearly defined deadlines. It is best to specify them in writing. It is difficult to make a complaint about the failure of an oral agreement.

Many reach a high level of sales due to the fact that they leave them in places that are popular with the population.

If these conditions are met, soon marketing and expenses for it will no longer be your headache. The products that you will sell will no longer need additional advertising, queues will line up for it. But still, at first, the price can be the best way to attract people. It should be slightly lower than competitors. Then she will draw attention to herself.

An interesting advertising idea is the compilation of unusual "edible bouquets". Recently, they have become fashionable as a kind of confectionery art and generally arouse curiosity. The bouquet consists of chocolate or other products wrapped in bright, beautiful candy wrappers. You can make a gift to relatives and friends. Especially the demand for goods will increase during the holidays. Understanding the needs of customers allows you to become a popular and sought-after seller.

What candies and sweets are more profitable to sell?

When attracting customers, it is very important to form the right assortment. Two extremes must be avoided:

1. Too many. The merchandise will go bad as the business just picks up and people don't know you yet.
2. Poor selection of sweets. Your task is to attract as many buyers as possible, but a boring, small assortment is not able to do this.

At first, the optimal amount is 30-40 types of loose chocolates and approximately 5-8 varieties of caramel. Focus on the tastes of customers to know which sweets are the most in demand. Analyze the choice of customers in neighboring stores and take note of it, buy just such sweets. But still, the following delicacies have always been in the greatest demand:

• truffles;
• chocolates with pralines;
• chocolate with waffle layer;
• products with caramel, fruit fudge;
• high-quality jelly (fruit, berry, chocolate, caramel);
• sweets with liquor;
• walnut soufflé.

Among caramels, large candies of various colors and flavors, as well as products covered with chocolate icing, are very popular. Even if your store mainly specializes in loose chocolates, it is advisable to complement the choice of customers with filled bars, chocolates in gift boxes and chocolate bars of various types. Many successful businessmen have noticed that it is profitable to offer unique products that have not yet become popular. These can be low-calorie sweets, they will adequately replace chocolate ones (such sweets have become popular among children and those who are losing weight). At the heart of such sweets are berries, fruits, dried fruits and even rose petals. In addition, these products can be safely mixed with high-calorie chocolate and get amazing results. Therefore, the following novelties are among the interesting and fresh ideas.

Thinking about the idea of ​​how to open a candy store? All the nuances of doing this type of business are described in detail in the article.

♦ Capital investments – 400,000 rubles.
♦ Payback – 4–8 months.

According to most experts, a business based on the sale of food products is one of the most profitable and promising.

The sale of sweets, cookies and other sweets is no exception.

If you want to launch a startup related to the sale of food products, then you should definitely figure out how to open a candy store from scratch.

The implementation of such a business project cannot be called too complicated or expensive, but this type of business has its own nuances that entrepreneurs need to be aware of in order to avoid common mistakes.

How to open a pastry shop: features of this business

Like any other type of entrepreneurial activity, a startup associated with the sale of sweet products has its own characteristics.

Let's try to name the most interesting:

1. A candy store is a retail outlet that distributes sweets, cookies, cakes, cakes, and other high-calorie, high-sugar products.
2. There is always a steady demand for sweet products among the population, which is why it is profitable to open a pastry shop.
   Even the relatively high cost of sweets does not deter potential buyers.
3. The owners of confectionery shops should take care not only of the assortment of goods and the pricing policy of their establishment, but also of impeccable cleanliness in the room.
4. Your main problems will be:
   • the need to sell goods with a short shelf life (this does not apply to sweets, but it does apply to cakes and cakes with creams);
   • insects (wasps, midges) in the summer;
   • high level of competition;
   • regular inspections of the Sanitary Service and other government organizations.
5. If you decide to open a candy store from scratch, then you definitely need to analyze your target audience in order to understand which products you need to focus on selling: inexpensive mass-produced ones, or more exclusive, albeit costing a lot.
6. Try to name your shop in an original way so that with the help of a signboard you can attract the attention of a potential client.
7. Don't be greedy when setting your pricing policy, but don't work at a loss either.
   Remember that it is better to organize an action to sell the leftovers of sweets, biscuits, cookies and other sweets that have an expiration date than to throw them in the trash later.

Types of pastry shops that you can open from scratch

Standard.

You are selling products that someone else makes for you.
This is the most suitable option for people who, starting a business from scratch, do not have a large start-up capital.

Confectionery shop + cafe.

You not only sell sweets, cakes, cookies and other sweets, but also give customers the opportunity to eat them right in your shop by setting up several tables.

Confectionery shop for the sale of products of their own production.

If you are a confectioner by education and by vocation and want to make sweets rather than sell, then you can open a production workshop and, with it, a shop for selling your products.

Confectionery shop + cafe + production shop.

The most complex and costly option for implementation, which requires the lease of a large premises, lengthy registration procedures and considerable capital investments.
Although, with the right approach, it can bring good profit to its founder.

If you decide to open a candy store, do not forget to advertise it

Interesting fact from history:
The word "candy" comes from 16th-century European apothecary jargon. This word, derived from the Latin confectum ("made"), was called candied fruits, which in those days were considered one of the types of medicines.

If you want to save money on an advertising campaign, then locate your confectionery store in a place with high traffic: in the center, close to public transport stops, near entertainment centers, children's parks, educational institutions, etc.

Invest in a bright sign that's visible from a distance and window stickers to make your shop stand out from the rest.

Also, make sure to name your establishment beautifully and briefly.

• local newspapers and radio stations;
• city ​​forums;
• specially printed business cards and advertising booklets;
• social networks.

How to open a candy store: calendar plan

If you want to not only sell, but also make sweets, then it will take at least six months.

If you want to open a standard candy store to sell products that someone else makes, then you can quite manage it in 4 months.

How to open a candy store: a business plan

Let's imagine that we decided to open a confectionery shop of a small area (30 sq. m.) in one of the densely populated sleeping areas of a provincial town for the sale of sweets, cookies, cakes, cakes and bakery products of domestic manufacturers.

Registration

To own a confectionery shop, you can register both as an individual entrepreneur and as an LLC. If you are just starting a business, then it is better to register as an individual entrepreneur and pay tax according to a single system.

Be sure to find out what requirements of the Sanitary Service, Rospotrebnadzor, Fire Service and other government organizations need to be met in order to open a candy store.

You will also have to conclude a number of contracts (for garbage collection, disinfection and disinfestation, etc.), take care of the fire alarm, and issue sanitary books for your sellers.

room

The area of ​​the premises you have chosen should be optimal in all respects: not be too large so that you do not go broke on rent, but also not be so small as to create inconvenience for the client.

Some pastry shops can hardly even be called shops.

These are rather stalls, where a lot of confectionery is crammed, which buyers do not even have the opportunity to properly examine.

The optimal area is 30-40 square meters. m.

We have already said that you need to open such a business in a place with high traffic in order to increase the number of random customers.

You don't have to spend a lot of money on renovations.

It is enough to paint the walls in a neutral color, make the floors of the material that is easiest to clean and - normal lighting so that buyers can see sweets even at night.

Equipment

Item of expenses	Amount (in rubles)
Total:	100 000 rub.
Shelves and racks for sweets that are stored in boxes	30 000
Refrigerator-showcase for sweets that need to be stored at a low temperature	30 000
Cash machine	10 000
Other	30 000

Staff

At first, for a small establishment, 1 seller per shift is enough, but after promotion, consider hiring additional sellers so that the shift consists of two people.

You will also need at least one cleaning lady, because it is very difficult for salespeople to combine customer service with store cleaning.

The services of an accountant and manager can be performed by the owner.

Product range

It is not enough just to open a pastry shop, you need to make sure that the assortment of sweets sold in it satisfies the tastes of all customers.

To begin with, it is enough to offer customers 50–70 options for sweets, among which there must be:

• bakery products (donuts, croissants, buns, sweet croutons, etc.) - 10 options;
• cookies and waffles - 15 options;
• cakes and pastries - 10 options;
• sweets (chocolate and caramel) - 20 options;
• other - 10-15 options.

Constantly explore the tastes of your customers in order to form a range of products according to their wishes.

Without regrets, remove from sale those sweets that do not sell well and add something new.

How much does it cost to open a candy store?

To open a shop, the business plan of which we draw up, it is enough to have 400,000 rubles.

In addition to one-time financial injections, monthly expenses await you, without which the work of a confectionery store is impossible:

We invite you to watch the video

about how the confectionery works and what you need to open it:

Possible profit of a candy store

But how quickly can we return the invested money?

Experts say that the payback period of a candy store can be either 3 months or 1 year.

It all depends on whether you can:

• find a good place to open your shop;
• competently form a range of goods;
• find inexpensive suppliers;
• reduce the amount of capital investment, etc.

Let's say you purchased a product for 100,000 rubles and put an average markup on it (we are talking about averages, because the markup for different groups of goods is different and can range from 30% to 80%) to 60%.

The amount of earnings is 160,000 rubles.

If you can sell the purchased goods in a month, you will earn only 10,000 rubles, because about 150,000 thousand will go to cover mandatory expenses.

This means that you need to strive to increase sales figures and do everything to sell the purchased goods in 2 weeks or less.

If we take the average data, then the owners of confectionery stores earn from 20,000 to 60,000 net rubles per month.

These are very good indicators to interest businessmen in the topic " How to open a candy store?».

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

How to open a candy store? What are the key nuances to keep in mind as an aspiring entrepreneur? What determines the profitability of the outlet and business prospects?

Sweet shop: nuances

How to open a store selling sweet products? By and large, this procedure is no different from the process of starting any other type of business in the field of food retail. The only important nuance is the storage conditions of the goods.

Some types of sweets (chocolate or, for example, jam) may require the purchase of special types of refrigerators. Therefore, the business plan of a candy store in some cases should include an expense item for the purchase of special types of equipment for food storage.

People buy sweets, cakes and cookies to treat themselves or to create a positive atmosphere at the table at home. Therefore, a store that sells sweets should be in the spirit of positive emotions.

The effect can be achieved, for example, through a bright, positive interior with original drawings. Buying goodies at a point of sale that knows how to inspire a good mood, buyers remember such places well and come back here with joy.

Location Factor

It is very important to correctly locate the candy store. The business plan of this establishment should include a small analytical report on the area where the outlet will be located. Some marketers believe that a candy store is best opened near markets, amusement parks, shopping or entertainment centers. As an alternative - accommodation in an area built up with high-rise buildings of the "sleeping" type. In general, you need to open a store where there is a lot of customer traffic.

However, in addition to this rule, which is typical for most types of business, there is another factor that stands apart, and it is specific to the sale of sweets: the target audience of buyers must live in the area where the outlet is located. It is unlikely that high sales of cookies and sweets will be observed in the industrial districts of the city. In turn, areas where there are many schools, nightclubs, kindergartens are optimal for such a business.

scale factor

The business plan for a candy store will include such a parameter as the area of ​​\u200b\u200bthe store. There are several marketing strategies regarding it. Firstly, you can open a retail outlet of a small area and incur minimal costs for its maintenance.

In this case, the profit will be relatively small due to small sales volumes. Secondly, you can open a store with large resources in terms of area, with a varied assortment, and extract more revenue, however, the costs of maintaining such an outlet will be high.

The entrepreneur, therefore, will have to look for a "golden mean": either he has a large profit at rather big costs, or he has a modest profit at minimal costs. It is necessary to look at what the net “profit” will be in both cases and, based on this, select the optimal strategy. Some marketers believe that choosing the format of doing business on a large scale, that is, choosing option number two, is more likely to withstand the competition.

Recipes from the East

In some cases, a candy store may contain its own production of goods sold. In one of the rooms in this case there is a full-fledged confectionery shop. In recent years, sweets of oriental origin have become popular in Russia. Take, for example, Turkish delight: this Turkic dish does not require scarce ingredients, and at the same time, many gourmets like it.

The production of most types of oriental sweets is a fairly simple process, since in the countries of origin of these dishes, recipes have existed for several centuries and have not changed with the advent of any technology.

Accordingly, you can cook them almost at home (and this is especially good for those entrepreneurs who have chosen strategy number one - work with a modest scale of the outlet). To prepare the same Turkish Delight, all you need is water, starch, sugar, as well as something for taste (jam, syrup or freshly squeezed juice), as an addition - nuts.

Starting a business

Having drawn up a business plan for a candy store, the entrepreneur proceeds to the stage of its practical implementation. There are several key points here. First, it is the relationship with product suppliers. It is necessary to analyze how rational it will be for the business to choose a particular candy or confectionery factory.

Secondly, it is the inflationary component in relation to expenditures. We need to make sure that, say, the increase in rental prices either does not happen at all, or goes at a predictable pace. The same is true for staff salaries. In Russia, the level of remuneration of employees in the retail segment (in the same way as in the field of baking, confectionery) has not yet reached its ceiling, and it will inevitably increase over the course of several years.

Thirdly, it is necessary to optimize the process of reporting to the tax authorities and other government agencies so that paperwork does not interfere with the core business and does not take time. A business plan for a candy store often does not include these three factors, and the entrepreneur has to learn the nuances of work in the course of practice.