Where to sell aquarium fish fry. Breeding aquarium fish for sale

Have you thought that breeding fish for sale brings good income, and aquarium keeping will be a profitable hobby? How widespread sales become depends on you and the realities of the local market.

I will tell you about the main points that you need to pay attention to before deciding to make money selling fish.

The first step is to assess the capacity of the local or regional market for sales of aquariums and equipment for them. Talk to pet store owners to find out. No one will present the layouts on a platter, so you will have to “work with the liver” or unfasten your wallet.

A godsend will be a talkative, chatty salesman, from whom you can find out about the traffic of the pet store and the needs of customers regarding the purchase of fish for their aquarium.

Chain pet stores work with national suppliers and rarely turn to private owners, giving preference to reputable, well-known hobbyists - breeders of the breed.

The more information you collect about the local market, the lower the risk price and cash costs will be.

How to breed fish for sale

Do you plan to breed fish in a dozen aquariums or can you breed them in equipped pools? This issue is of great importance, since the selling price of fish and the cost of breeding are associated with it.

If you know how to breed fish at home, which are in great demand, then I congratulate you. I'm pretty sure there is another businessman in the region who supplies or breeds fish in pools. If there is no major player, then this is a reason to seriously think about the question “why”? Regional players may be located in warm regions, which affects the cost of breeding. The cost will be lower compared to cold regions.

Decide what kind of fish you will breed and become a breeding expert. If you are woken up in the middle of the night, you must tell them how the fish are bred, what they eat, and how to quickly raise the fry. Viviparous fish are bred independently, but for breeding egg-laying fish, conditions are created for the spawning of eggs. The spawned eggs must be preserved, preventing them from being eaten by producers and being damaged by fungal infections.

After the larvae hatch from the eggs, the question of feeding them to the fry stage arises. You will need food, such as live dust or specialized food for fry or larvae. The culture of the first is difficult to maintain, and the second is expensive, which will affect the cost of fish. Expert knowledge will be required not only in the field of breeding, but also in the field of feeding.

How to sell fish

Popular fish in pet stores cost between 50-200 rubles, and when buying a batch of 20-30 fish, stores provide a decent discount. Rare fish, like discus, cost about 2,000 rubles. But discus fish are difficult to breed and even more difficult to sell. A rare aquarium owner will buy fish worth 700-1000 rubles per pair for a home aquarium. The market for sales of expensive fish is narrow. The market volume is determined by the cost of the fish, which depends on the complexity of breeding.

Determine the cost of breeding aquarium fish based on the conditions and compare it with the wholesale and retail prices. This will allow you to understand the level of income from the sale of one fish, relative to the complexity of breeding.

You will need a lot of breeding fish, because you can’t make money from breeding from one pair. Achieve regular breeding of fish. Decide to what size the fish need to be raised before they reach marketable condition. Find a pet store that is willing to participate in the sale and carefully consider how long it will take and how many fish will be sold.

How to sell fish wholesale

If a pet store sells 10 fish in a week, then the market for this type of fish and store will be 30-50 fish per month. Such a rough calculation will allow you to understand how well the fish are selling, and whether it is worth negotiating a larger volume of sales through the pet store. If the starting batch of fish has been on sale for a month, then admit that you won’t be able to make money because the market is absent or small.

The Internet is full of beautifully written articles, tempting recipes and words about how easy and good income comes from selling aquarium fish. If you think this is the case, then it’s better not to take it.

Breeding fish to make money by selling them is hard, risky work. The success of this work depends on knowledge and skills, which does not exclude the influence of negative factors, such as outbreaks of infection in aquariums with juveniles.

I will not talk about the fish resale business, as well as the amount of aquarium equipment required for breeding, so as not to dilute the message of the article. If necessary, you can easily calculate it yourself using the specified reference points.

Recently, aquariums with original and exotic fish are increasingly decorating not only private offices, but also the halls and offices of large enterprises.

This is not surprising, because they add a certain atmosphere of calm and balance to any room. We should not forget about private lovers of this kind of interior decoration. In this regard, the aquarium fish business now looks very attractive and promising.

What you need to know

To successfully implement such a business idea, certain knowledge is required. At a minimum, it is necessary to distinguish between predatory and herbivorous species, as well as the subtleties of proper care for them. Like breeding pet fish, raising them for sale should take place in good lighting that matches natural levels.

Among other things, you need to place various aquatic plants in the aquarium. The main thing is that they are familiar to fish of one species or another. Another important thing to remember is the presence of a carbon dioxide dispenser.

The water in the aquarium must have a stable temperature. As for fish, they (especially tropical varieties) need not only food, but also the constant addition of various mineral supplements.

Installation of aquariums

Breeding aquarium fish should begin with organizing a habitat for them. As practice shows, it would be very advisable to install a rack. It can consist of either two or three tiers. This is where the aquariums themselves will be installed. The main requirements for the rack are its high reliability and durability, because each container holds several hundred liters of water.

It is recommended to place an aquarium intended for breeders on the top shelf, a spawning aquarium on the middle shelf, and a nursery aquarium on the bottom shelf. This placement will make care much easier. The fact is that in this case, you can add water from the upper aquarium to the lower ones - this has a beneficial effect on the biological state inside the container, as well as on the growing fry.

Which fish is best to start with?

As practice shows, it is best to start a business with aquarium fish by breeding the simplest and at the same time popular species. In addition, it is necessary to take into account some nuances such as peacefulness, omnivorousness, and the speed of development. All this will allow you to gain certain skills and experience, which will help to significantly expand the range of the enterprise in the future.

Choosing fish for business

A very important issue in this type of business is the beginning entrepreneur’s understanding of what breeds of aquarium fish he will breed. Here everything depends purely on the initial financial investment. If, in addition to tens of thousands of rubles, you have the opportunity to devote all your time, you can start breeding expensive breeds costing up to 500 US dollars per individual. The clear advantage here is that there will be few such fish in the aquarium.

However, there is another side to the coin. The point is that such species require special care, and their living conditions must be ideal. In this regard, there is every reason to assume that it is better for businessmen who are just starting this type of entrepreneurial activity to give preference to growing simple and at the same time unpretentious breeds.

Simple types of fish

As noted above, unpretentious fish are much easier to breed. However, this does not mean at all that you cannot make money on them. Quite the contrary. The most common simple breeds that do not require too much from their owner are bettas, guppies, and gouramis.

The first of these varieties is popular all over the planet and is a rather peaceful fish. Its only drawback is that it is impossible to allow more than one male in one aquarium.

Gupia is the most popular breed. Their key feature, in addition to their beautiful appearance, is that they reproduce quickly and independently. Moreover, for this there is no need to create any special conditions for them.

As for gourami, their breeding requires only timely cleaning of the aquarium and changing the water. The cost of one individual individual of each of the mentioned breeds of unpretentious fish ranges from thirty to seventy rubles.

Feed and its varieties

Fish farming as a business is impossible without the use of feed. There are two types of them: live and artificial. The first type allows for much better results compared to even the highest quality and modern artificial feed.

As for the second variety, beef heart is considered one of the best. It just needs to be cleared of the film, then cut into small pieces and frozen. Later, such food is grated and added in small portions. An important feature is that water practically does not deteriorate under its influence.

Required investment

The lion's share of the entire initial budget is allocated to the purchase of an aquarium. It can be either one large one or several small ones. As entrepreneurial experience shows, it is most advisable to first purchase two or three aquariums, the total volume of which is about three hundred liters. The cost of this pleasure is approximately 60 thousand rubles.

In addition to this money, approximately 15 thousand rubles are needed to purchase the fry and another 5 thousand for care products. With all this, do not forget about food and various specialized literature. Thus, at the initial stage of business development, breeding aquarium fish will cost about 100 thousand rubles. It should be noted that in the future, certain types of food can be grown independently, which will allow significant savings.

Selling fish

Until recently, entrepreneurs in this area faced such a problem as selling fish. Now everything is much simpler with this, because there are many pet stores, markets and the Internet, which is used more and more every year.

It should be noted that the sale of aquarium fish through a store can only be carried out if there is an appropriate permit issued by the veterinary service. When selling on the market, you will need to obtain a trade permit. Both in the first and second cases certain financial costs are required.

There are two ways to sell fish. In the first case, they are sold in their teens. In this case, the cost of one individual will be on average 10 rubles. When using the second method, older fish are sold. Then you can earn up to 100 rubles for one.

You need to be prepared for the fact that, no matter what sales method is used, the initial investment will pay off no earlier than in five to six months. At the same time, one cannot help but note the fact that if an aquarium fish business is organized and run effectively, then you can earn at least 25 thousand rubles a month.

Aquatic plants as a way to increase profits

If an entrepreneur is actively involved in breeding aquarium fish, it would be quite advisable to simultaneously grow aquatic plants. The fact is that they are in high demand in poultry markets. Moreover, some of them can fetch significant money. A clear confirmation of this is Echinodorus, the cost of which is on average 17 dollars in domestic equivalent. However, for most plants you can charge the client about $2.

Be that as it may, growing aquatic plants, as well as breeding fish, is done in an aquarium. Nutrient soil should be laid at its bottom, and a lamp should be installed on top. After this, you can start planting plants. A very important condition in this case is to ensure the proper level of humidity inside the aquarium. This can be achieved by completely covering the soil layer with water. Another mandatory requirement is to cover the top of the container with glass.

Plant care for sale

Before planting aquarium plants intended for further sale, they must be washed with clean water at room temperature. In addition, it is advisable to give preference to young seedlings, since there is a high probability that a large species will not take root. It is also recommended to pre-disinfect them by placing them in a two percent manganese solution for up to ten minutes.

We must not forget that aquarium plants do not like crowded conditions. In this regard, it is recommended to maintain a distance between seedlings. As for the soil, it should be loose, which will ensure a comfortable and constant water flow. To avoid paleness of aquatic plants, you can use special supplements containing iron and other nutritional beneficial elements.

Fish diseases

The main problem faced by a person who has organized a business with aquarium fish is the occurrence of various diseases in them. Most often they appear due to weakened immunity, which is usually associated with the lack of the proper amount of live food.

conclusions

To summarize, it should be noted that aquarium fish as a business look very attractive. This type of business activity is supported by its high profitability and stable income. Moreover, in the future it can be expanded by increasing the assortment with similar products - varieties of fish, aquatic plants, food, and so on.

The article provides up-to-date information on breeding and selling popular and expensive aquarium fish, including advice on choosing aquariums, equipment, premises and the most valuable fish species from a business point of view.

Business concept

Essentially, the business of breeding aquarium fish is a simple and unpretentious activity: we buy rare and expensive aquarium fish, first create conditions for them, get offspring and in the future, establish stable sales channels.

The essence and prospects of the aquarium fish business are as follows:

• Complete lack of competition from large manufacturers. Unlike Europe, in Russia and the CIS countries there are still no similar enterprises or appropriate equipment.
• Low capital investment, availability of aquariums, equipment and accessories, the opportunity to start a business almost from scratch.
• A novice entrepreneur does not need to spend money on building or renting premises, since aquarium fish can be bred in an ordinary apartment.
• Availability printed and electronic literature allows anyone who does not have the appropriate education to start a similar business.
• Wide distribution channels, such as pet stores, bird markets and private aquarists, almost completely solve the problem of selling aquarium fish.
• The opportunity to receive additional sources of income through the production of related products (algae, invertebrates, live food).
• Huge prospects business development, up to opening a pet store or an entire retail chain.

Selection of the most popular fish

Selecting the most popular fish is the most important point in such a business. Here you should rely on several factors:

1. First, under the guise of a buyer, thoroughly analyze supply and demand in all pet stores in the city. Find out which fish are in greatest demand and which are not, how much they cost, whether they breed in captivity, etc.
2. Secondly, under no circumstances should you rely on well-known and easily bred fish breeds. Firstly, such fish are cheap. Secondly, ordinary amateur aquarists will provide the entrepreneur with monstrous competition, since they will always saturate the market with cheap fry, which they often give to pet stores for free.
3. Third, you cannot keep little-studied fish species, as well as imported fish that live in the brackish coastal waters of India, Asia and Australia. Such fish are in high demand, acclimatize well in artificial reservoirs, grow well, but they are completely incapable of producing offspring.

The list below contains the most optimal options for orders and species of aquarium fish that have a decent price, high demand and the ability to reproduce offspring.

Common name		Cost in rub.	Ability to reproduce
	From age
Synodontis
Nothopteraceae

Main channels for selling aquarium fish

In the methods of selling aquarium fish, there are two main directions that work in close conjunction with each other.

• Selling fish directly private aquarists. This method works great regardless of production volume. After all, over time, the entrepreneur gains not only practical experience in breeding fish, but also authority among aquarists. As a result, the number of such clients will only grow.
• Selling fish pet stores or resellers. Naturally, in this case the price for fry and adults will be lower than retail, but such a sales market will become an excellent guideline regulating the overall production of aquarium fish.

Important: When selling fish, you should not focus on just one age group. And it is better to sell them in parts, namely: the main part - as fry, the rest - as teenagers, and what is not sold, grow to reproductive age.

What equipment is required to start a business?

To answer this question, you first need to decide on the types of fish being grown, study the conditions for their maintenance and reproduction, and, based on the knowledge gained, select equipment.

At the initial stage of business development, you can purchase universal aquariums with a volume of 200-250 liters, the equipment offered for them, and already on site create the necessary conditions for each breed of fish.

List of universal equipment

Premises requirements

Almost any type of freshwater fish can be bred in a city apartment, or more precisely, in a separate room, which must be brought into proper shape in advance and a number of important conditions must be met:

First- be sure to shade the room

The fact is that some types of fish either need bright daylight or are contraindicated, and there are also fish that can die from an excess of light. Therefore, it is better to regulate the required degree of illumination for certain types of fish using special aquarium lamps that imitate sunlight.

Second- place aquariums as far as possible from central heating radiators, and if possible, turn them off altogether, replacing them with electrical appliances with microclimate control.

Central heating radiators are a completely unpredictable thing. Sharp and sometimes destructive changes in air temperature in a room with aquariums lead to irreparable consequences. Therefore, replacing central heating with alternative room heating is completely justified.

Third- make sure that the floor coverings are strong and place aquariums only in a single-tier row.

In the aquarium fish business, production volumes are usually measured not by the number of aquariums and fish, but by the volume of water in these aquariums, where the count is in tons. And in the business model presented below, to obtain stable income you will need at least 2 tons of water. Naturally, all this entails significant loads on the floor coverings, which must easily withstand such weight. And one more thing: it is not recommended to install aquariums in two or three tiers. Firstly, it will be difficult to maintain them and, secondly, if this whole business accidentally collapses, you will have to not only count the losses, but also pay impressive compensation to your neighbors for apartment repairs.

Feasibility studies for opening a business for growing aquarium fish

In order to develop a clear and clear picture of further actions, you need to start from a specific and, sort of, universal business model. For example, there are 12 fully equipped aquariums with 200-250 liters of water each, where 5 of them will be occupied by adult fish (6 females and 2 males in each), and the remaining 7 aquariums will be used for spawning, rearing and rearing of fry.

As a result, reducing everything to average indicators, from 30 fish per year you can get 3000 fry (100 fry per 1 female). Where the average cost of one fish sold will be 200 rubles. (fry - 50-100 rubles, teenager 200-300 rubles, adult fish - 200-3000 rubles). Based on these figures, accurate calculations of capital investments, income and expenses can be made.

How much money is required to start a business?

Investments

• Purchase of aquariums and equipment - 172,000 rubles.
• Purchase of adult fish in a quantity of 40 pcs. - 40,000 rub.
• Food for 3 months - 7,200 rub.
• Other expenses - 10,000 rubles.
• Total - 229,200 rubles.

How much can you earn from breeding fish?

Revenue calculation:

250 fish per month for 200 rubles. each.

• Total - 50 thousand rubles.

Monthly expenses:

• Electricity - 2600 kW/month = 3900 rub.
• Feed - 2400 rub.
• Total - 6300 rub.

Profit calculation:

Profit= 50,000 rub. - 6,300 rub. = 43,700 rub.

Return on investment 6-8 months.

Often, a hobby can bring both pleasure and money. Fish breeding fits as home business as additional income for teenagers, housewives, and pensioners.

If you have an aquarium at home, why not try to breed fish for sale.

A city apartment is also quite suitable for breeding fish.

You can, of course, immediately put things on a grand scale and purchase 10-15 large aquariums to breed many different types of fish. However, you need to take into account that it is simply impossible to place many aquariums in an apartment. An aquarium with a volume of 200-250 liters itself takes up a lot of space; if you place aquariums high (in several rows), there is a risk of the structure collapsing, and as a result, flooding of neighbors. And reimbursement for repair costs may exceed your income. It should be taken into account that 10 aquariums with a volume of 200-250 liters are 2-2.5 tons of water; if the house is old, the structures may not be able to withstand such weight. The aquarium has a small support area and a large weight, which can exceed the maximum permissible load on the floor. Installing smaller aquariums for the purpose of breeding fish is impractical, although possible in principle.

It seems more appropriate to install 1-2 aquariums, and start with breeding 3-5 species of fish that are most in demand by aquarists in the city.

It is better to start by breeding unpretentious fish species. At the same time, there is no point in breeding those types of fish that aquarists give away to pet stores for nothing; There is no need for you to compete with amateur enthusiasts. By the way, you can take fish for free (information about this can be found on specialized forums in the city, through advertisements), and at a convenient moment, sell them in the future. It is better to breed those fish that produce large enough offspring. Of course, the more prolific the fish, the lower its price; here you need to choose the best option. This business is quite democratic - you can breed both common species of fish and rare exotic ones - over time you will decide on the best option.

Of course, fish need constant care and supervision. Poor quality food and an aquarium that is not cleaned on time can kill the fish. Anyone who has kept or keeps an aquarium at home will confirm that caring for it is constant work. Any business dealing with livestock is at particular risk. For example, a simple blackout in winter can ruin months of work.

It is necessary to constantly monitor the market and track the emergence of new species of fish. There is a “fashion” for fish, which may change from time to time. Therefore, before starting a business, it is necessary to collect the necessary information on pet stores, specialized forums, advertisements in the media, and the Internet. You will have to become a frequent visitor to online aquarium forums - although perhaps you already are.

In pet stores, the minimum price for fish starts from 30 rubles. However, representatives of rare species can cost much more - their price can reach 500-3000 rubles, or even more. If the female reproduces about 100 fry per year, your income can be 50-300 thousand rubles per year (do not forget that this is income from a single species of fish).

When studying information, you need to take into account that the number of eggs will not coincide with the number of surviving fry. For example, a female Sumatran barb lays up to 400-600 eggs at a time (it can spawn several times a year). If 30 fry hatch out of 600 eggs, it can be considered a success for a beginner. The cost of the Sumatran barb is on average 35 rubles/piece. But the denison barb is valued much higher – the price starts from 300 rubles.

It would not be very correct to focus on selling only adult individuals. You can and should sell fry. What we couldn’t sell, we grow to reproductive age and sell. It is also not necessary to focus only on breeding (from eggs to adults) - you can also raise purchased fry.

As a rule, there will probably be no major competitors in your city - not every city has large “manufacturers”. You can establish an exchange with fellow aquarists from other cities - transporting aquarium fish is technically not particularly difficult. You will not be able to breed 100 species of fish, while by exchanging fish (with aquarists from your city or from a neighboring one) you can seriously diversify your assortment.

Your clients can be pet stores, individuals, and resellers.

You will have to study the theoretical part of breeding livestock - fortunately there are no problems with this now, a lot of information can be found in books and on the Internet. When selling fish, buyers should be given qualified advice on their maintenance.

We do not dare to give advice in this article, how to breed fish correctly- there is a lot of professional literature on this topic. We only note that you will have to directly purchase the aquarium itself, soil, plants, a compressor, a filter, a lamp for lighting, a thermostat, and a thermometer. In principle, at a pet store you will receive high-quality advice on this issue. When purchasing one turnkey aquarium, you can spend 20 thousand rubles.

Over time, you can even open your own department or aquarium fish store. If you have sufficient experience in aquarium farming, in order to generate additional income, you can offer the installation of aquariums in offices, restaurants, cafes, and various stores. Caring for these aquariums can be a good source of income for you. An Internet page will help promote this business. You can also grow plants for an aquarium, snails, crustaceans, and turtles to generate additional income. When you take a closer look at this issue, you will determine the most promising directions for yourself.

* The calculations use average data for Russia

1. PROJECT SUMMARY

This business plan discusses a project for breeding freshwater aquarium fish at home with the aim of their subsequent implementation in a city with a population of more than 1 million people and making a profit. The distribution channels will be private aquarists, as well as pet stores, aquarium stores, etc. The fish will be sold both through an online store and through a non-stationary outlet at the bird market.

To implement the project, it will be necessary to purchase aquariums of various sizes and other equipment necessary to ensure their vital functions, purchase fish, as well as food for several months. The advantage of the project is that there are no expenses for renting and repairing premises, the need to hire staff and obtain special education. In fact, the business will have a family format and represent a source of additional income.

The volume of investments in the project is 468.9 thousand rubles. Payback period - 23 months. The preparatory period before the start of sales will take 4 months, which are necessary for growing fish for sale.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

Freshwater aquarium keeping is a popular hobby among people of all ages. The demand for aquarium fish is highest in the United States of America and European countries, where the aquarium fish trading industry is well developed. One of the main trends in the industry, which has been noted by aquarists in recent years, is the trend towards marine aquariums. However, in Russia it is less pronounced due to less awareness among amateurs and unwillingness to raise sea fish. Often, instead of exotic fish, the majority of the population prefers small and widespread freshwater species of ornamental fish, which do not require any serious maintenance efforts.

Due to the fact that breeding aquarium fish in Russia is for the most part a shadow business, which is often a way for the population to earn additional income, it is difficult to provide any intelligible statistics on it. According to Rosstat, as of July 10, 2016, 2,139 firms were registered under OKVED related to fish farming in general, of which 201 firms chose OKVED 02/05/11 “Reproduction of fish and aquatic biological resources by non-agricultural producers.” However, these figures hardly reflect the real number of those involved in breeding aquarium fish.

We can also talk only approximately about the number of Russians who have aquarium fish at home. According to surveys by VTsIOM (2010), Levada Center (2014) and NAFI (2016), about 4%, 6% and 3% of the population, respectively, have aquarium fish as “pets”. That is, according to various sources, from 4.4 to 8.8 million Russians have fish at home. Aquarium fish are in greatest demand in cities such as Moscow, St. Petersburg and other million-plus cities with the largest number of solvent audiences.

This project is to organize a business for breeding freshwater aquarium fish at home with the aim of their subsequent sale in a city with a population of more than 1 million people and making a profit. Aquarium fish breeding activities will be a family business and a source of additional income. The main responsibilities will be assigned to the project initiator, registered as an individual entrepreneur and previously having experience in aquarium farming. Auxiliary work will be carried out by family members of the initiator.

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Breeding of aquarium fish will be organized in one of the rooms of a private household, for which aquariums of various sizes and the necessary equipment will be purchased. Sales channels will be private aquarists, as well as pet stores, aquarium stores, etc. The fish are planned to be sold through an online store, as well as through a non-stationary outlet at the bird market.

To bring your idea to life you will need to go through the following steps:

purchase equipment and compactly organize space for activities;

install aquariums;

purchase fish and food supplies;

create an online store;

post information about yourself on the Internet and social networks;

produce fish farming for stable sales organization;

The preparatory period will be 4 months. The preparatory period does not take into account the professional training of the project initiator (taking aquarium courses, reading specialized literature, and so on), since it is assumed that experience in breeding aquarium fish in small quantities has been carried out previously.

The volume of starting investments will be 468.9 thousand rubles. Initial cost items are set out in Table. 1 business plan. It is expected that the payback period will be achieved within the 23rd month of operation. The start of sales is scheduled for September 2017. Thus, the advantages of the project include: no expenses for renting and renovating premises, no need to hire staff due to the family format of the business, as well as obtaining special education or any qualifications.

Table 1. Investment costs of the project

3. DESCRIPTION OF GOODS AND SERVICES

The most popular fish will be selected for breeding. When choosing the assortment, the demand in the city's pet stores was analyzed and the most popular types were identified. The company will operate in the middle price segment. In Table. 2 business plans provide an indicative price list for all types of fish planned for sale (retail sales). In the future, the store’s assortment can be expanded by selling more rare species of fish, as well as providing services for cleaning aquariums, producing algae, invertebrates, live food, etc.

Table 2. Price list

When executing orders through the online store, all necessary transportation requirements will be taken into account, taking into account specific features. Before shipping, the fish will be packaged in plastic bags with water, into which special preparations will be added, air, oxygen or an air-oxygen mass will be pumped in. The bags will then be packed into foam boxes, which will help maintain the desired temperature inside. For shipping in winter, special heating bags will be placed in the boxes.

4.SALES AND MARKETING

The largest number of potential clients live in cities with a population of over a million. If the audience is quite diverse in terms of gender and age characteristics, then in terms of income it is people with “average” and “above average” earnings. As noted in the Levada Center, aquarium fish are mainly owned by entrepreneurs (11%), employees, students (10%) and in general Russians under 25 years of age (11%), with a high consumer status (10%) and Muscovites (12%). This can be explained by the fact that people perceive having their own aquarium as an indicator of stability and well-being. Most often, people who have their own home and do not intend to move out of it decide to buy an aquarium and fish. The same can be said about companies that decide to have an aquarium with fish in their office: they are bought by companies that are firmly on their feet.

Based on the survey data given in paragraph 2 of the business plan, then in a city with a population of more than 1 million people there are more than 30-60 thousand owners of aquarium fish. The majority of the population (about 42% according to surveys on specialized websites) usually prefers to breed fish in small aquariums of up to 60 liters, the remaining 36% and 18% are in aquariums with volumes of 80-180 liters and more than 180 liters, respectively. Sales of aquarium fish will be carried out directly to private aquarists and through intermediaries - pet stores, aquarium stores, etc. The fish will be sold both through an online store and through a non-stationary outlet at the city’s poultry market. When selling fish to wholesale customers, prices will depend on the volume of purchase.

Ready ideas for your business

Particular attention is planned to be paid to competently presenting information about yourself on the Internet and creating an online store with high conversion rates. Due to the fact that private aquarists are often looking for a specific species of fish for their aquarium, their name, cost, current availability/absence, as well as a photograph of each species will be clearly indicated. It is expected to place advertisements on free classifieds sites and on aquarium forums, and maintain groups on social networks.

There are 6 main competitors in the city market. An analysis of their strengths and weaknesses is given in table. 3 of this business plan. It is worth noting that this type of business is seasonal with a decline from March to August and an increase from August to December.

Table 3. Competitor analysis

5. PRODUCTION PLAN

One of the premises with an area of ​​30 square meters will be used for breeding aquarium fish. meters of your own private house with an area of. The room is heated, there is electricity and water supply. To breed aquarium fish, you will need to purchase aquariums of various sizes to support different species, including aquariums for young animals and spawning aquariums, as well as the corresponding equipment. The cost of what is needed is shown in Table. 4 real business plans.

Table 4. List of equipment

In addition to what is listed, you will need soil (RUB 25,200) and plants (RUB 15,900) necessary for the normal existence of the biosystem. Fish will be placed taking into account species characteristics and compatibility of species with each other. In Fig. 1 shows the compatibility table for freshwater aquarium fish. More details about the financial component of the project can be found in paragraph 7 and Appendix 1 of the business plan.

Figure 1. Compatibility of freshwater aquarium fish

6.ORGANIZATIONAL PLAN

Aquarium fish breeding activities will be a family business and a source of additional income. The main responsibilities will be assigned to the project initiator, registered as an individual entrepreneur. Auxiliary work (cleaning aquariums, feeding, etc.) will be carried out by members of the initiator’s family. In this regard, there is no need to hire staff.

7. FINANCIAL PLAN

The volume of investments in the project will be 468,950 rubles. Starting cost items are given in Table. 1. When making calculations in this business plan, it was decided to start from a pessimistic sales forecast: a monthly volume of 40,000 rubles. during the first year of work (from 4 months), 50,000 rubles. - in the second year of work, 65,000 rubles. - in the third year of work. Fixed costs are shown in Table. 7. Variable costs will include business expenses, including packaging, transportation, etc. Financial calculations are given in Appendix 1. The payback period in this case will be 23 months.

Table 7. Fixed costs of the enterprise

8. RISKS AND GUARANTEES

Possible risks of a project for breeding aquarium fish are given in Table. 9 business plan.

Table 9. Possible risks and ways to prevent them or their consequences